We’re happy to announce today that Forbes.com joined our roster of publisher partners.
Among the best-known media brands, Forbes.com boasts exactly the kind of audience that our advertisers hope to reach. By working with us, Forbes.com will further optimize yield on its non-guaranteed inventory, realizing a dramatically higher CPM than is offered by other networks or exchanges.
“We obviously have done business with a number of networks and yield management companies over the years, but Ad Summos’ offerings are unique in multiple ways,” Mike Perlis, former CEO of Softbank Partners and newly appointed CEO of Forbes.
This announcement was first covered in Advertising Age.
Click here to read their coverage of ad summos.
Tags: publisher