Real ROI^TM

ad summos has raised the bar for measuring performance of online advertising. Using proprietary technology, ad summos is able to match visitors who saw an advertisement with actions taken offline.

No more guesswork about performance using click-throughs or site engagement as a proxy for online ad effectiveness. Ad summos will be able to provide a detailed ROI analysis showing precisely how its online advertisements affected offline purchase behavior.

Our Real ROI^TM measure will be used not only to demonstrate to an advertiser the true impact of a campaign but also to enhance the targeting that we use for future campaigns. This means that eventually over time the campaigns that an advertiser runs will increase in ROI.

For Publishers

Our Latest Blog Entries

ad summos and Polk Sign Online Automotive Agreement

Polk and ad summos announced an agreement today that provides ad summos with access to Polk’s industry-leading automotive information, helping the company provide insight into whether consumers that have seen an ad online actually end up purchasing an automobile.

Automotive Sales Veteran Randall McAdory Joins ad summos as Vice President, Ad Sales

We’re happy to announce that we’ve added Randall McAdory as our Vice President, Ad Sales. McAdory, a former Jumpstart and AOL ad executive, is our first ad sales representative in Detroit.

Forbes.com Joins ad summos as Publisher Partner

We’re happy to announce today that Forbes.com joined our roster of publisher partners.

Real ROITM